Five Free Marketing Tools

Five Free Marketing Tools: Marketing with Only Shelley

Welcome to the first of my marketing series blog posts. Just as a brief introduction  – I am a recent graduate from my Masters degree in Digital Marketing. I wanted to begin channeling my passion and create informative marketing content for fellow marketeers, bloggers, new business start-ups, anyone wanting to brush up their digital marketing skills. I thought I’d kickstart this by sharing five free marketing tools to make the most of. 


Canva is one of my favourite tools I’ve come across to date. It is a free website whereby you can create a whole range of graphic content in any form you could think of – Instagram posts, Instagram stories, phone wallpapers, presentations – you name it. I started using Canva when I was creating infographics as part of my Masters degree, and since then I’ve found it a fantastic resource. 


Hubspot  has a whole range of educational resources whereby you can learn more about marketing tools and methods, and up your marketing game. I love learning, and am constantly on the look out for new trends, tools, and techniques. Their blog pages are full of bite sized, readable content. 


Mailchimp is a great and easy to use email marketing management service, and has a free version so is great for any start-ups and small businesses. On mailchimp you can create your emails, set up lists, and track performance of previous email campaigns. 

Google Analytics 

Google analytics is a free resource where you can track all your website data. Tracking your analytics is key in understanding engagement, referral sources, visitors, and other key performance indicators. Understanding your metrics is how you can then implement strategies for growth.

What marketing tools do you use? 

Shelley x



  1. September 21, 2020 / 7:07 pm

    What a helpful post! I’m only familiar with Google Analytics and Mailchimp. I actually do not use Mailchimp, though I’ve heard great things about it, perhaps I should finally get acquainted with it. Especially since it offers a free version. Thanks for sharing and I hope you have a great week!


    • onlyshelley
      September 21, 2020 / 9:00 pm

      Thank you for reading! The free plan is perfect for beginners. I hope you have a great week too!

      Shelley x

    • onlyshelley
      September 23, 2020 / 10:38 am

      Thanks for reading! It’s a great tool.

      Shelley x

  2. Lisa Autumn
    September 23, 2020 / 11:35 am

    Google analytics really is my best friend x

    Lisa |

    • onlyshelley
      September 23, 2020 / 11:51 am

      It’s a fantastic tool! Thanks for reading.

      Shelley x

  3. September 24, 2020 / 2:27 pm

    This is so useful! Thank you! More posts about marketing would be amazing as I am so clueless!

    • onlyshelley
      September 24, 2020 / 9:55 pm

      Thank you, I’m glad you found it helpful!

      Shelley x

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